Privacy Policy

Effective date: 7 March 2026

Website: https://www.eternel.uk

Business name: Éternel UK

Contact email: store@eternel.world

Éternel UK (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains what we collect, why we collect it, and how we use it.

1) Information We Collect

We may collect:

• Identity data: name

• Contact data: email address, phone number, delivery and billing address

• Transaction data: purchase details, payment status, order history

• Technical data: IP address, browser type, device info, cookies, usage data

• Marketing data: preferences for receiving marketing communications

We do not store full card details. Payments are processed by trusted third-party payment providers.

2) How We Use Your Data

We use personal data to:

• Process and deliver orders

• Provide customer support

• Manage returns and refunds

• Improve website performance and user experience

• Prevent fraud and misuse

• Send updates and marketing (where permitted)

3) Legal Basis (UK GDPR)

We process your data based on:

• Contract (to fulfill your order)

• Legitimate interests (to run and improve our business)

• Legal obligations (accounting, tax, fraud prevention)

• Consent (for optional marketing/cookies where required)

4) Cookies and Tracking

We use cookies and similar technologies for:

• Site functionality

• Analytics

• Advertising and retargeting (e.g., Meta Pixel)

You can manage cookie preferences in your browser settings.

5) Sharing Your Data

We may share data with trusted third parties, including:

• Payment processors

• Shipping/logistics providers

• Website and analytics providers

• Advertising platforms (e.g., Meta)

We require third parties to protect your data and use it only for agreed purposes.

6) International Transfers

Some service providers may process data outside the UK. Where this happens, we use appropriate safeguards required by law.

7) Data Retention

We keep personal data only as long as necessary for business, legal, and tax purposes, then securely delete or anonymize it.

8) Your Rights

Under UK data protection law, you may have rights to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Restrict or object to processing

• Request data portability

• Withdraw consent (where processing is consent-based)

To exercise your rights, contact us at: store@eternel.world

9) Security

We use reasonable technical and organisational measures to protect your data. No online system is 100% secure, but we work to keep your data safe.

10) Children

Our website is not intended for children under 13, and we do not knowingly collect data from children.

11) Changes to This Policy

We may update this policy from time to time. The latest version will always appear on this page with the effective date.

12) Contact

For privacy questions, please contact:

Email: store@eternel.world

Website: https://www.eternel.uk